EA gears up Los Angeles for EA PLAY with some awesome Battlefront II billboards

by Jared · May 24, 2017

Battlefront II deluxe edition key art.

With EA PLAY set to start in just a few short weeks, the Battlefront II hype is really building.

EA has been putting up Battlefront II billboards across Los Angeles—where EA PLAY will begin on Saturday, June 10—in anticipation of the company’s pre-E3 event.

To start, Reddit user Lokismoke shared this image from outside the classic Hotel Figueroa in downtown Los Angeles (Google Maps location):

Battlefront II billboard on the Hotel Figueora. Image by Redditor Lokismoke.

While the three-panel advertisement isn’t done just yet, I’m sure it’ll look pretty amazing in its finished from. What’s most incredible is that the walls outside Hotel Figueroa are hand-painted, and not paper panels like most billboards.

Hotel Figueroa has also played home to some incredible ad campaigns in the past, including this Mission: Impossible – Ghost Protocol piece from 2011:

Mission Impossible Ghost Protocol billboard on Hotel Figuora. Image by Joe Wolf.

Image by Joe Wolf (Source). Used under the Creative Commons licence.

Next, EA Star Wars shared this neat billboard on their official Twitter account:

Attending EA Play in LA? You can go hands-on with #StarWarsBattlefrontII starting on June 10: https://t.co/iwKnjF4vM9 pic.twitter.com/A5jPtByYDm

— EAStarWars (@EAStarWars) May 24, 2017

I am unsure of the exact location, but it’s still pretty cool!

EA PLAY begins June 10 and runs until June 12 at the Hollywood Palladium. If you’re able to make it to the Los Angeles area around that time, tickets to the event can be picked up for free. Battlefront II has been promised to be playable on the show floor at EA PLAY. Additionally, a live-streamed presentation will kick off the event on June 10 at Noon PT / 3 p.m. ET and will likely showcase some new Battlefront II info (as well the rest of EA’s stable of games).

Battlefront II is set to arrive on PlayStation 4, Xbox One and PC on November 17. Check out SWGO’s Facebook or Twitter to stay up-to-date on all things Battlefront II.